You have a fabulous product you want to launch, the following list of necessary steps will help you make this critical step in the process successful. It’s easy to overlook something important in the excitement, but such mistakes can cost you.
- Know your audience. If you build it doesn’t guarantee that buyers will come. It’s one thing to have a good idea, it’s another to have an audience for that idea. Define your market clearly and have a clear understanding of their needs, how they can be reached and who your competition is.
- What makes your product or business special? Once you know your competition, you must have a clear understanding of what makes your product different, the same, or better. You must be able to differentiate yourself or your product from other options aimed at your target audience.
- Selling. Once you have all the details from above, it’s time to train your staff to sell. All the details above should be put together in a format that can make it easier for them to sell effectively, answer any necessary questions as well as feel comfortable suggesting the product. If it’s new, focus on only the one product so they are clear and focused.
- Make sure you have enough product on hand, that the pricing is set, the displays are effective and that the promotion details are in place and clearly understood.
- If you’re a manufacturer, make sure the distribution plan is in place before you send out press releases and advertising. Don’t waste money on promotion without understanding distribution and of course, inventory. Being able to react to customer demand while also replenish your stock must be planned out. It’s one thing to anticipate business and exceed expectations, but not have enough inventory to fill orders.
- Plan how you are going to communicate your launch. If you want media publicity and/or to advertise, plan ahead as most have deadlines you’ll need to meet. Don’t wait or you won’t get the results you hope for. If you’re doing a PR campaign, you’ll not only need the time to make deadlines, but to follow up with the outlets as well.
If you want a checklist that’s more detailed, feel free to email me (email@example.com) and I can send you a pdf.