Successful
Marketing is
Equal Parts
Art and Science
Work with Renee
Using a combination of creativity, consumer insights, ecosystem planning and reframing problems, I enable businesses to think, act and communicate more effectively in an always-on, connected world.
Brand Strategy
Whether developing new brands or refreshing tired brands, the concept of branding is often misunderstood. Your brand has many dimensions, like a person, it represents your soul, personality and behaviors that differentiate you from others. Brands that stand out leave an impression and invite you to engage with them. I create a blueprint for building your brand around your core brand pillars, along with a brand strategy and implementation plan for attracting the right customers to grow your business.
Marketing Strategy
Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise. I blend the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling. I leverage my digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results in a landscape of disruption.